Category: Fashion Jokes
 

      The manager of a ladies' dress shop realise that it was time to give one of her sales staff a pep talk. "Paula," she said, "your figures are the lowest in the department by a long way. In fact, unless you can improve your sales record soon, I'm afraid I'll have to let you go."
      
      "I'm sorry, ma'am,' said a humbled Paula. "Can you offer me any advice on how to do better?"
      
      "Well," said the manager, "there is an old trick I can tell you about. It sounds silly, but it's worked for me in the past. Get hold of a dictionary and go through it until you find a word that has particular power for you. Memorize it, work it into your sales pitch whenever it seems appropriate, and you'll be amazed at the results."
      
      Sure enough, Paula's sales figures shot up, and at the end of the month the manager called her in again, this time to congratulate her.
      
      "Did you try my little trick?" she asked.
      
      Paula nodded. "It took me a whole weekend to find the right word, but I did in the end."
      
      "And what is it?"
      
      "Fantastic."
      
      "Yes, that's an excellent word," said the manager encouragingly. "And how have you been using it?"
      
      "Well, my first customer on Monday was a woman who told me her little girl had just been accepted at the most exclusive prep school in the city. I said, "Fantastic." She went on to tell me how her daughter always got straight A's and was the most popular girl in class. I said, "Fantastic", and she bought $500 worth of clothing.
      
      "My next customer said she needed a formal dress for the spring ball at the country club, which she was organizing. I said, "Fantastic." She went on to tell me she had the best figure of anyone on the committee and that her husband makes the most money. "Fantastic", I said, and she not only bought a $2,000 designer gown, but hundreds of dollars of accessories. It's been like that all week: the customers keep boasting, I keep saying, "Fantastic", and they keep buying!"
      
      "Excellent work, Paula," said the manager. "You're a credit to the department. Just as a matter of interest, what did you used to say to customers before you discovered your power word?"
      
      Paula shrugged. "It was usually, 'Who cares?'"